Event Segments

Explore all competitive, creative and knowledge-based segments of BFB-X.

Reset the Brand

Reset the Brand


"Brands don't fail because they are bad; they fail because they stop evolving."

Reset The Brand is an international segment of Business Fest Bangladesh, 2026 | Edition-X where participants reimagine a well-known brand with a fresh identity. It focuses on strategic rebranding, creativity and modern market relevance. The goal is to relaunch the brand stronger and more impactful.


Event Type: Solo (International)

Eligible Category: Open to all students worldwide
Registration Fee: FREE
Challenge: Reimagine & Redesign an Existing Brand
Contest Rules:

1. The competition will be conducted in a brand redesign and marketing format. Participants must reimagine and redesign an existing brand creatively while maintaining its core identity.
2. Participants may choose any existing brand for the redesign. The focus should be on improved marketing, visual identity and innovative strategies.
3. Each participant may submit only one entry. Multiple submissions by the same participant will not be accepted.
4. Participants must first complete registration through the official registration link. After registration, a submission link or guidelines will be sent to their email.
5. Submissions must include visual redesigns, brand logo (if modified) and a brief write-up explaining the concept and strategy.
6. All submissions must be original work created by the participant. Plagiarism or copied content will result in immediate disqualification.
7. The use of artificial intelligence tools for designing the brand is strictly prohibited.
8. Submissions must be in digital format (JPG, PNG, PDF or as instructed) and within the specified size and format requirements.
9. Participants must ensure that their submissions do not contain offensive, inappropriate or copyrighted material.
10. The organizing committee reserves the right to use submitted designs and strategies for promotional purposes with proper credit to the participant.
11. The decision of the judges and organizing committee will be final and binding.
Awards:

• The top three winners will receive:
- Certificate of Excellence
- Crests
• All participants will be awarded a Certificate of Participation.
• International recognition and e-certificates will be provided.

Ready to reset a brand?


🔄 Brand Reset Guidelines:
• Choose any existing brand - local or global
• Visual Redesign: Logo, packaging, advertising, or overall brand identity
• Write-up: Explain your strategy, concept and how it improves the brand
• Maintain core identity: Keep the brand's essence while making it fresh
• Originality: No AI tools or plagiarism allowed
Registration is FREE for all international participants!

Business Fest Bangladesh 2026 - The Golden Edition

This edition brings together a diverse range of competitive, creative and knowledge-based segments, designed to ensure that every participant finds a platform to showcase their true potential. With renewed vision and elevated standards, BFB-X is set to deliver an experience that is larger, sharper and more impactful than ever before.

From the traditional Biz Olympiad to innovative segments like Corporate Senate and E-Sports, BFB-X offers something for every aspiring business leader, creative thinker, and problem solver. The festival is meticulously designed to challenge participants, foster teamwork, and develop real-world skills that extend beyond the classroom.

Why Participate in BFB-X?

BFB-X is not just another competition; it's a transformative experience that prepares young minds for the challenges of the business world. Participants gain exposure to industry experts, develop critical thinking skills, and build networks that last a lifetime.